A Visionary Voice at the 10th Anniversary of The Business of Real Estate 2025

What does the future of real estate leadership look like? Sally O’Connell, CEO of Abercrombys, is one of the boldest voices redefining it. At The Business of Real Estate 2025, Australia’s premier property leadership conference held the 1st–2nd September at The Star Gold Coast, she will share transformative insights on where the industry is headed next.

What a rare opportunity to learn from one of the most future-focused minds in the business! Whether you’re navigating market shifts, leading through change, or scaling your agency to new heights, this is for you.

Meet Sally O’Connell: Redefining Real Estate Leadership

With over 20 years of experience spanning real estate and finance, Sally O’Connell is a trailblazer. From spearheading capital-raising at Investec to leading real estate strategy at Macquarie Bank, her career has been built on bold moves and results-driven leadership.

Importantly, she’s not just driving results—she’s redefining the leadership model that drives them. Sally’s approach challenges the status quo while empowering teams to thrive in a fast-evolving industry landscape. Her resume includes:

    • Former Victorian Segment Head of Real Estate, Macquarie Bank

    • Capital specialist in property-backed private equity and aviation investments

    • Strategic leader in the Melbourne luxury real estate market

    • Mentor and innovator known for fostering high-performance teams

Inside Sally’s Session: Redefining What is Possible in Real Estate

At this year’s milestone event, Sally will take the stage in a high-powered panel session titled Redefining What is Possible in Real Estate.

During the session, expect a bold and insightful discussion on:

    • What it takes to lead through change in 2025 and beyond

    • Navigating team performance, culture, and customer expectations in a shifting market

    • The future of boutique agencies in an increasingly competitive landscape

    • How to stay agile, innovative, and relevant—no matter the market cycle

Altogether, this is a session designed to provoke fresh thinking and fuel your strategy for the year ahead.

Why You Can’t Afford to Miss This Session

In a time of disruption and transformation across the property industry, Sally’s insights are not just relevant—they’re essential. Her ability to spot emerging trends, adapt quickly, and lead with clarity offers a rare opportunity for attendees to gain strategic, real-world leadership takeaways.

This session will leave you energised, focused, and equipped with practical ways to evolve your business and mindset.

Celebrating 10 Years of Real Estate Leadership

2025 marks a decade of The Business of Real Estate—a trusted stage for innovation, collaboration, and community in our industry. From market-defining keynotes to high-impact panels, this year’s conference is a celebration of progress and future potential.

Join us at The Star Gold Coast as we honour the past, elevate the present, and ignite the future of real estate in Australia.

Ready to Join the Industry’s Best?

👉 View the Full Agenda
👉 Get Your Early Bird Tickets Now
👉 Learn More About the Event

Connect with Sally O’Connell on LinkedIn and get ready for a transformative experience at The Business of Real Estate 2025.