From Luxury Property to Motorsport: Shane Smollen’s Formula for Going From OK to Epic

As we celebrate the 10th anniversary of The Business of Real Estate, there’s no better time to elevate your thinking—and no better speaker to help you do it than Shane Smollen, Director at Central Element. Known for pushing boundaries in luxury property development, multi-office real estate, and international motorsport, Shane brings a bold, disruptive energy to the 2025 stage.

In his session, “Insights FROM OK TO EPIC – Secrets to Explosive Growth and an Awesome Life”, Shane will unpack the habits, strategies, and mindset shifts that helped him scale extraordinary success across vastly different arenas. Whether you’re leading a team, building a business, or looking for personal breakthrough—this is the session you don’t want to miss.

Meet Shane Smollen: Entrepreneur, Innovator, Trailblazer

A powerhouse across multiple industries, Shane Smollen is not just a leader—he’s a game-changer. As Director of Central Element, his legacy includes high-impact luxury developments, expansion of award-winning real estate offices, and even podiums on the international motorsport circuit. Shane has:

  • Grown a multi-office real estate business into a market leader
  • Led transformative luxury developments that reshaped urban landscapes
  • Raced internationally with Smollen Motorsport, earning recognition on and off the track
  • Mentored emerging leaders and entrepreneurs seeking purpose-driven growth

With a unique ability to blend commercial success with personal freedom, Shane redefines what “having it all” really looks like.

Follow Shane on Instagram: @smollenmotorsport

Session Spotlight: FROM OK TO EPIC – Secrets to Explosive Growth and an Awesome Life

In this energising keynote, Shane Smollen will:

  • Share behind-the-scenes lessons from real estate, development, and racing
  • Reveal the daily habits and thinking patterns that drive high performance
  • Talk candidly about his biggest wins—and the mistakes that became milestones
  • Uncover how he’s designed a life of growth, freedom, and family

This session is more than inspiration—it’s a blueprint. And with an open mic Q&A to follow, it’s your rare chance to ask him anything.





Why You Can’t Miss Shane’s Session

Real estate in 2025 is no longer about playing it safe. It’s about bold leadership, clear purpose, and smart strategy. Shane embodies all three—and this session delivers insights you won’t find on a podcast or webinar.

If you’re feeling stuck, burnt out, or simply hungry for a new level of growth—this is your moment.

Celebrating 10 Years of Real Estate Excellence

This year marks a decade of The Business of Real Estate—the go-to leadership conference for progressive property professionals. From breakthrough ideas to lasting industry connections, this event has helped shape the future of real estate across Australia.

Join us at The Star Gold Coast, 1st–2nd September, and be part of the legacy.

🎟 Ready to Go from OK to Epic? Book Your Ticket Today!

Secure your place at The Business of Real Estate 2025:

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